Matthew Salganik is Professor of Sociology at Princeton University. His research interests include social networks and computational social science. He is the author of Bit by Bit: Social Research in the Digital Age. Salganik's research has been published in journals such as Science, PNAS, Sociological Methodology, and Journal of the American Statistical Association. His papers have won the Outstanding Article Award from the Mathematical Sociology Section of the American Sociological Association and the Outstanding Statistical Application Award from the American Statistical Association, and he received the Leo Goodman Award from the Methodology Section of the American Sociological Association. Popular accounts of his work have appeared in the New York Times, Wall Street Journal, Economist, and New Yorker. Salganik's research is funded by the National Science Foundation, National Institutes of Health, Joint United Nations Program for HIV/AIDS (UNAIDS), Sloan Foundation, Facebook, and Google. During sabbaticals from Princeton, he has been a Visiting Professor at Cornell Tech and a Senior Research are Microsoft Research.